Brand Identity Concept

Blush Beauty was first imagined when I was in college. We were tasked with creating a brand identity and I chose to a cosmetic company. The idea from college was a bit rough, so since I still am a huge makeup lover, I figured I’d give it a glow up.

I focused on creating a brand that was natural, gentle and welcoming. Light and warm colours were used to be inviting and fitting for the name.

A big factor for me was that I wanted to be inclusive. Too many companies only showcase one skin tone or gender. When I built this brand that says anyone, I made sure to include everyone.