Brand Identity Concept

Anyone who knows me, knows I love Avatar: The Last Airbender. It was my favorite show growing up and still remains a favorite.

The idea for this brand was to be an online tea shop, with teas designed by a true tea lover, Uncle Iroh. Each brew was hand selected by him for specific occasions and specific people.

I took the original idea of the Jasmine Dragon Tea Shop from the show and expanded on what it would be like in a modern setting.

Since the tea shop is based in the Earth Kingdom, I wanted to maintain an earthy, grounded colour pallet and visual themes for the brand.

Each tea packaging is inspired by the names, which are directly from the show’s menu.