Brand Identity Concept

Anyone who knows me, knows I love Avatar: The Last Airbender. It was my favorite show growing up and still remains a favorite.

The idea for this brand was to be an online tea shop, with teas designed by a true tea lover, Uncle Iroh. Each brew was hand selected by him for specific occasions and specific people.

Since Avatar was heavily inspired by Asian culture, I wanted to keep true to that. I took the original idea of the Jasmine Dragon Tea Shop from the show and expanded on what it would be like in a modern setting.

I wanted the earthy tones to be heavily inspired by the designs seen on the show. The tea names are directly from the show’s menu.