Brand Identity Concept

With Perspective, I wanted to play around with colors and imagery. I was inspired by the photos I found as they all had creative compositions and all the models look disinterested in what they were doing.

Since color is big element of this brand, I made some of the images black and white to highlight the sunglasses; the models are the accessory and the sunglasses are the focus.

Perspective’s rounder frames were directly inspired by the sunglasses worn in the 60s and 70s.

This was such an innovative time for fashion: it pushed the limits of what was socially acceptable. They tried colors, patterns, changing lengths and heights of items. Fashion in the 60s and 70s was bold, just like Perspective’s customers. Perspective is not about looking to be like everyone else — Perspective is about breaking the mold.